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SECRETS TO SELL YOUR
DESIGN SERVICES
SECRETS TO SELL YOUR
DESIGN SERVICES
SECRETS TO SELL YOUR
DESIGN SERVICES
DROP CITy
7 giugno - 16:00
10 giugno - 16:00
DROP CITy
7 giugno - 16:00
10 giugno - 16:00
DROP CITy
7 giugno - 16:00
10 giugno - 16:00
DROP CITy
7 giugno - 16:00
10 giugno - 16:00
Secrets to selling your design services is an interactive performance demonstrating the seducing aspects of buying and selling design services. Design duo Xsenofemme will invite the audience to join them in a live negotiation process, which will ideally result in the signing of a contract, and the formalization of a sale.
Design exists because of a very elemental human need to satisfy a certain desire for beauty, a lust for forms, a pleasure derived from owning. Design fairs like Salone del Mobile, become places where designers sell themselves more than their objects, since objects alone are not enough anymore for the voracious audience. They are used to selling parts of their corporeal identity such as specialized crafts, unique techniques, and the overall invisible physical choreography of labor behind their projects. The deepest desire of the designer becomes the one to be owned, to be bought just like its objects. The designers' financial dream is represented by the buyer, who expresses the complementary desire to own, to buy. The designer and the buyer, then enter in a waltz of negotiating ownership.
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Secrets to selling your design services is an interactive performance demonstrating the seducing aspects of buying and selling design services. Design duo Xsenofemme will invite the audience to join them in a live negotiation process, which will ideally result in the signing of a contract, and the formalization of a sale.
Design exists because of a very elemental human need to satisfy a certain desire for beauty, a lust for forms, a pleasure derived from owning. Design fairs like Salone del Mobile, become places where designers sell themselves more than their objects, since objects alone are not enough anymore for the voracious audience. They are used to selling parts of their corporeal identity such as specialized crafts, unique techniques, and the overall invisible physical choreography of labor behind their projects. The deepest desire of the designer becomes the one to be owned, to be bought just like its objects. The designers' financial dream is represented by the buyer, who expresses the complementary desire to own, to buy. The designer and the buyer, then enter in a waltz of negotiating ownership.
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Secrets to selling your design services is an interactive performance demonstrating the seducing aspects of buying and selling design services. Design duo Xsenofemme will invite the audience to join them in a live negotiation process, which will ideally result in the signing of a contract, and the formalization of a sale.
Design exists because of a very elemental human need to satisfy a certain desire for beauty, a lust for forms, a pleasure derived from owning. Design fairs like Salone del Mobile, become places where designers sell themselves more than their objects, since objects alone are not enough anymore for the voracious audience. They are used to selling parts of their corporeal identity such as specialized crafts, unique techniques, and the overall invisible physical choreography of labor behind their projects. The deepest desire of the designer becomes the one to be owned, to be bought just like its objects. The designers' financial dream is represented by the buyer, who expresses the complementary desire to own, to buy. The designer and the buyer, then enter in a waltz of negotiating ownership.
​
Secrets to selling your design services is an interactive performance demonstrating the seducing aspects of buying and selling design services. Design duo Xsenofemme will invite the audience to join them in a live negotiation process, which will ideally result in the signing of a contract, and the formalization of a sale.
Design exists because of a very elemental human need to satisfy a certain desire for beauty, a lust for forms, a pleasure derived from owning. Design fairs like Salone del Mobile, become places where designers sell themselves more than their objects, since objects alone are not enough anymore for the voracious audience. They are used to selling parts of their corporeal identity such as specialized crafts, unique techniques, and the overall invisible physical choreography of labor behind their projects. The deepest desire of the designer becomes the one to be owned, to be bought just like its objects. The designers' financial dream is represented by the buyer, who expresses the complementary desire to own, to buy. The designer and the buyer, then enter in a waltz of negotiating ownership.
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Digital Esoterism, 2021
Digital esoterism explores how divination tools might be refashioned in order to reclaim a sense of agency against Big Data, which, in the era of Surveillance Capitalism, has become a quasi-magical entity predicting and programming the future. Reaching into the origin of magic as an anti-capitalist tool could change the way we perceive modern systems of control such as Big Data, and Surveillance Capitalism, which often, without our consent and knowledge, guide our choices and actions.
The rediscovery of the role of witchcraft and magic in contemporary times has broad participation of scholars, artists and designers, yet it seems rather unexplored how magic tools can help undo global surveillance by generating rituals of resistance.
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Ginevra Petrozzi performs readings placing Tarots in a digital perspective and reading digital realities using the smartphone, like one would read a Tarot card. Ads based on your Google search history, suggested Instagram posts linked to online interests: what do these modern signs, this automated flow of content algorithms fill our phones with daily, say about us and our future?
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The project was awarded a Cum Laude from Design Academy Eindhoven and nominated for the Gijs Bakker Award, 2021.
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The written thesis, Digital Esoterism: To be a witch in the age of Surveillance Capitalism has been chosen as Best Thesis from Social Design Master of the year 2021.
Credits: Design Academy Eindhoven, 2021, Photographer: Pierre Castignola
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Credits: Design Academy Eindhoven, 2021, Photographer: Pierre Castignola
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Credits: Design Academy Eindhoven, 2021 Photographer: Pierre Castignola
Digital Esoterism: a techno-divinatory practice, 7:50, 2021