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SECRETS TO SELL YOUR
DESIGN SERVICES
SECRETS TO SELL YOUR
DESIGN SERVICES
SECRETS TO SELL YOUR
DESIGN SERVICES
DROP CITy
7 giugno - 16:00
10 giugno - 16:00
DROP CITy
7 giugno - 16:00
10 giugno - 16:00
DROP CITy
7 giugno - 16:00
10 giugno - 16:00
DROP CITy
7 giugno - 16:00
10 giugno - 16:00
Secrets to selling your design services is an interactive performance demonstrating the seducing aspects of buying and selling design services. Design duo Xsenofemme will invite the audience to join them in a live negotiation process, which will ideally result in the signing of a contract, and the formalization of a sale.
Design exists because of a very elemental human need to satisfy a certain desire for beauty, a lust for forms, a pleasure derived from owning. Design fairs like Salone del Mobile, become places where designers sell themselves more than their objects, since objects alone are not enough anymore for the voracious audience. They are used to selling parts of their corporeal identity such as specialized crafts, unique techniques, and the overall invisible physical choreography of labor behind their projects. The deepest desire of the designer becomes the one to be owned, to be bought just like its objects. The designers' financial dream is represented by the buyer, who expresses the complementary desire to own, to buy. The designer and the buyer, then enter in a waltz of negotiating ownership.
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Secrets to selling your design services is an interactive performance demonstrating the seducing aspects of buying and selling design services. Design duo Xsenofemme will invite the audience to join them in a live negotiation process, which will ideally result in the signing of a contract, and the formalization of a sale.
Design exists because of a very elemental human need to satisfy a certain desire for beauty, a lust for forms, a pleasure derived from owning. Design fairs like Salone del Mobile, become places where designers sell themselves more than their objects, since objects alone are not enough anymore for the voracious audience. They are used to selling parts of their corporeal identity such as specialized crafts, unique techniques, and the overall invisible physical choreography of labor behind their projects. The deepest desire of the designer becomes the one to be owned, to be bought just like its objects. The designers' financial dream is represented by the buyer, who expresses the complementary desire to own, to buy. The designer and the buyer, then enter in a waltz of negotiating ownership.
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Secrets to selling your design services is an interactive performance demonstrating the seducing aspects of buying and selling design services. Design duo Xsenofemme will invite the audience to join them in a live negotiation process, which will ideally result in the signing of a contract, and the formalization of a sale.
Design exists because of a very elemental human need to satisfy a certain desire for beauty, a lust for forms, a pleasure derived from owning. Design fairs like Salone del Mobile, become places where designers sell themselves more than their objects, since objects alone are not enough anymore for the voracious audience. They are used to selling parts of their corporeal identity such as specialized crafts, unique techniques, and the overall invisible physical choreography of labor behind their projects. The deepest desire of the designer becomes the one to be owned, to be bought just like its objects. The designers' financial dream is represented by the buyer, who expresses the complementary desire to own, to buy. The designer and the buyer, then enter in a waltz of negotiating ownership.
​
Secrets to selling your design services is an interactive performance demonstrating the seducing aspects of buying and selling design services. Design duo Xsenofemme will invite the audience to join them in a live negotiation process, which will ideally result in the signing of a contract, and the formalization of a sale.
Design exists because of a very elemental human need to satisfy a certain desire for beauty, a lust for forms, a pleasure derived from owning. Design fairs like Salone del Mobile, become places where designers sell themselves more than their objects, since objects alone are not enough anymore for the voracious audience. They are used to selling parts of their corporeal identity such as specialized crafts, unique techniques, and the overall invisible physical choreography of labor behind their projects. The deepest desire of the designer becomes the one to be owned, to be bought just like its objects. The designers' financial dream is represented by the buyer, who expresses the complementary desire to own, to buy. The designer and the buyer, then enter in a waltz of negotiating ownership.
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Ginevra Petrozzi (Rome, Italy) is an interdisciplinary designer and artist currently living and working in The Netherlands. She completed her MA in Social Design from Design Academy Eindhoven in 2021, for which she received a Cum Laude, Best Thesis Award, and won the Gijs Bakker Award 2021.
Her work explores contemporary issues around care, futurity and algorithmic governance. Through critical research, writing and creative production she aims to make space for other ideas and forms of intelligence, knowledge and wisdom, both human and non-human. Currently, she is exploring the possibilities of mysticism and the occult within the landscape of contemporary techno-politics. In this framework, she took the role of a “digital witch”, reclaiming the archetypal role of the sorceress as a healer, and as a political rebel.
She is currently a tutor in the MA Social Design Department at Design Academy Eindhoven and a resident at Jan Van Eyck Academie for the 2023-2024 fellowship.
Her work was exhibited internationally, including Stedelijk Museum Amsterdam, Het Hem, INDEX Braga Biennal, ADI Design Museum, MU Hybrid Art House, BASE Milano, World Design Embassies, amongst others.
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Education
Design Academy Eindhoven (MA Social Design), Cum Laude, NL
Politecnico di Milano, (BA Product Design), IT
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Awards:
Gijs Bakker Award, 2021
Best Thesis Award, Design Academy Eindhoven
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Exhibitions and Workshops:
ADI Design Museum, The New Italian Landscape, Milano (IT), 2023
Artificial Incantations, POST, Arnhem (NL), 2023
Municipal Art Acquisition, Stedelijk Museum, Amsterdam (NL), 2023
1MSM, "Knows Too Much" workshop, Rome (IT), 2022
Heal Royale, Overkill Festival, Enschede (NL), 2022
Despise Design, All Bless the Fair!, DDW, Onomatopee, Eindhoven (NL), 2022
ArtVerona - Pages, Verona (IT), 2022
CODE 2022, Ars Electronica Festival, Linz (AT), 2022
Beyond Binaries, Albumarte, Rome (IT), 2022
Index Biennial of Art and Technology, Braga (PT), 2022
Private_Eye_Butler_Spy, Arcam, Amsterdam (NL), 2022​
Fremdkörper Special, MU Space, Eindhoven (NL), 2021
Winter sense, RAUM, Utrecht (NL), 2021
Waag, Museumnacht, Amsterdam (NL), 2021
Embassy of Safety, DDW, Klokgebouw, Eindhoven (NL), 2021
Graduation Show, DDW, Beursgebouw, Eindhoven (NL), 2021
Real Feelings: Emotions and Technology, MU Space, Eindhoven (NL), 2021
The Object is Absent, DDW, MU Space, Eindhoven (NL), 2019
Solstizio d’Estate, Mare Culturale Urbano, Milano (IT), 2018
Milano FuoriSalone, MDW, Giardino dei Visionari, Milan (IT), 2017
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Selected publications:
Alle remmen gaan los in spookachtig Stedelijk Museum, Het Parool, 2022
Le esplorazioni creative dell’artista Ginevra Petrozzi, Eventi Culturali Magazine, 2022
ArtVerona 2022: young art, ArtFrame, 2022
The new is coming. First impressions of ArtVerona 2022, Juliet-Art, 2022
The Smartphone -The Protagonist of the Erotic, Extra Extra Magazine, 2022
Femminismo, arti e quartieri entrano in collisione con Erinni, Il Manifesto, 2022
Beyond Binaries: a Roma, una residenza partecipativa e transfemminista, Exibart, 2022
Ginevra Petrozzi: speculative design of a digital witch, Ethical Fashion Brazil, 2021
Digital Esoterism, Institute of Network Cultures longform, 2021
Death to algorithms, long live the witches!, Jeroen Junte, DDW.nl, 2021
Surprising safety at the Embassy of Safety, World Design Embassies, 2021
11th Issue, Design in daily life, Design Unlimited Turkey, 2021
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Residencies and contests:
Beyond Binaries, Erinni Ass. Cul., Rome (IT), 2022
Truthtellers residency at MAAT Museum with InResidence, Lisbon (P), 2020
Ideas.Bit Factory contest winner for 72 Art Rooms, Shanghai (CN), 2019
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Lectures/Talks:
Doubts and Dialogues, Hochschule Mainz (D), 2022
5th Floor Talk, Design Academy Eindhoven, 2022
Season of the witch, IMPAKT, Online event, 2022
Infiltrating systems, Elevator Radio, DDW, Eindhoven, 2021
Reports and Readings, ENTER_Milan, Milano Design Week , (IT), 2021
The Hmm @ Real Feelings, Mu Hybrid Art House, Eindhoven, 2021
Symposium for MA students, Design Academy Eindhoven, 2021
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Work:
Tutor for the Social Design Master, Design Academy Eindhoven, (NL),2022
Interim Project coordination, Design Academy Eindhoven, (NL), 2022
Introweek Tutor, Design Academy Eindhoven, (NL), 2021
Reporter for Het Nieuwe Instituut at Salone del Mobile, Milano, 2021
Columnist for Mulieris Magazine, Milano (IT), 2021